Objective
To strengthen brand visibility, drive sales enablement, and support nationwide expansion for an edtech startup’s learning solutions targeting affordable private schools in India.
Strategy
Position the brand as a trusted partner in improving learning outcomes through data-driven, personalized education by integrating brand-building, product marketing, and event-based engagement initiatives that aligned marketing, sales, and program delivery.
Implementation
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Designed and implemented a new brand architecture to streamline communication across product lines (textbooks, learning aids, apps, and personalized worksheets), reducing sales friction and improving recall among school administrators.
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Developed comprehensive sales toolkits and marketing collaterals to equip field teams with data-backed product narratives aligned with customer needs.
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Managed marketing budgets and annual campaign calendar, ensuring strategic alignment between product launches, sales seasons, and academic cycles.
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Led the development of a web-based scoring and reporting platform for a nationwide handwriting competition, automating performance analysis for over 80,000 students.
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Conceptualized and executed 40+ educational events across India, including RISE—a flagship summit that brought together 50+ key opinion leaders to discuss innovations in personalized learning.
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Supervised the digital marketing team to enhance engagement through website traffic, social media campaigns, and inbound telephony.
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Collaborated with CNBC to facilitate a feature on “Young Turks,” enhancing the brand’s national visibility and credibility among investors and educators.
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Designed and implemented incentive programs for sales teams and channel partners, improving motivation and regional performance.
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Organized partner meetups and school association sponsorships to expand brand reach and strengthen relationships with key stakeholders.
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Initiated student recognition programs celebrating academic and extracurricular improvement, reinforcing the brand’s social mission and brand ethos.
Outcome
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Achieved 5x business growth within two years — increasing revenue from INR 5 Cr to INR 50 Cr and expanding the client base from 180 to 800+ schools.
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Strengthened brand recognition in the affordable school segment, directly contributing to subsequent funding rounds from MSDF and Aspada and culminating in acquisition by Eupheus Learning.
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Established a scalable marketing foundation integrating digital, field, and experiential channels that continued to support growth post-acquisition.