Fintech App Launch for Findeed – Credit Access for New-to-Credit Customers

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Objective

To enable financial inclusion for new-to-credit customers by launching Findeed’s Android mobile app and web-based admin panel, providing collateral-free short-term education and personal loans. The goal was to design an intuitive, automated lending experience integrating credit scoring, eKYC, and payment workflows under regulatory compliance.

Strategy

Adopt a cross-functional delivery model to manage end-to-end project execution for the seed-funded fintech startup, ensuring rapid go-to-market delivery.
Key priorities included:

  • System Integration: Connect third-party fintech APIs for credit scoring (FinBox) and eKYC (Khosla Labs).

  • User Experience: Build a conversational, chat-based interface for intuitive data collection and loan application.

  • Operational Readiness: Coordinate all vendors, streamline communication, and manage release cycles from MVP to public launch.

Implementation

  • Led PMO operations at Devkraft, overseeing project delivery and cross-team coordination between the UX designer, content team, and external tech partners.

  • Facilitated vendor evaluation and onboarding for FinBox (AI-based credit scoring) and Khosla Labs (Aadhaar-based eKYC).

  • Collaborated with the UX designer to define customer journeys, ensuring a seamless chat-based onboarding experience.

  • Defined requirements, tracked progress, and served as the single point of contact for system integrations between Findeed, NBFC partners, and technology providers.

  • Managed the APK release lifecycle on Google Play Store, ensuring compliance, stability, and iterative delivery during MVP releases.

  • Enabled in-app repayment tracking and automated notification workflows to enhance transparency and customer engagement.

Outcome

  • Successfully launched Findeed’s MVP app and admin panel within aggressive startup timelines.

  • Delivered a fully integrated, automated loan origination and management platform leveraging machine learning-based credit scoring and digital KYC.

  • Streamlined multi-vendor collaboration and technology delivery under a single PMO framework.

  • Positioned Findeed for investor confidence and early traction in the fintech lending market.

 

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