Objective
To deliver a seamless digital learning experience for a major U.S. state university by launching an online course on Manufacturing 4.0, integrating marketing, payment, and learning systems into a unified platform. The goal was to automate enrolment, streamline learner onboarding, and enable real-time progress tracking and reporting.
Strategy
Adopt a platform integration approach connecting HubSpot CMS, Stripe, and Canvas LMS to eliminate manual workflows and enhance user experience.
The strategy focused on:
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Automation: Creating an end-to-end journey from course discovery and payment to enrolment and learning progress tracking.
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Quality & Compliance: Ensuring SCORM compliance and adherence to university learning standards.
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Marketing Integration: Leveraging LinkedIn campaigns to drive targeted enrolments and audience engagement.
Implementation
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Collaborated with an external vendor to design and develop integrations between HubSpot, Stripe, and Canvas LMS.
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Partnered with the in-house content team to create SCORM-compliant course modules aligned with academic and technical standards.
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Defined detailed business and technical requirements, and oversaw user acceptance testing (UAT) to validate functionality and user experience.
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Implemented LinkedIn digital marketing campaigns integrated with the HubSpot CRM to track leads, conversions, and learner journeys.
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Enabled data synchronization between the LMS and CMS, providing administrators with real-time learner engagement dashboards and automated communication triggers.
Outcome
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Successfully launched the Manufacturing 4.0 online course, creating a fully automated and data-driven learning ecosystem.
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Reduced manual enrolment and reporting tasks, improving operational efficiency and accuracy.
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Enhanced visibility into learner engagement, enabling proactive interventions and targeted communications.
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Delivered a scalable integration model adaptable for future online programs.